Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram
Author:
Affiliation:
1. Carroll School of Management, Boston College, Chestnut Hill, Massachusetts 02467
2. McCombs School of Business, University of Texas at Austin, Austin, Texas 78712
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2016.2502
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