Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged-Reference-Cited by-同舟云学术

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Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

Published:2018-06 Issue:6 Volume:64 Page:2473-2495
ISSN:0025-1909
Container-title:Management Science
language:en
Short-container-title:Management Science

Author:

Lee Clarence¹^ORCID,Ofek Elie²^ORCID,Steenburgh Thomas J.³^ORCID

Affiliation:

1. Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business, Cornell University, Ithaca, New York 14853

2. Harvard Business School, Boston, Massachusetts 02163

3. Darden School of Business, University of Virginia, Charlottesville, Virginia 22903

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Strategy and Management

Reference65 articles.

1. Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach

2. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

3. The Diversity-Bandwidth Trade-off

4. Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

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