Concise Bid Optimization Strategies with Multiple Budget Constraints
Author:
Affiliation:
1. Information, Operations & Management Sciences, NYU Stern School of Business, New York, New York 10012
2. Research, Google Inc., New York, New York 10011
3. Research, Google Inc., Mountain View, California 94043
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Reference29 articles.
1. Truthful auctions for pricing search keywords
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5. Multiplicative bidding in online advertising
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