Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Cited by
34 articles.
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1. Marketing Mix Modeling and Coordination;Palgrave Studies in Marketing, Organizations and Society;2023
2. Promotional Effort;Encyclopedia of Law and Economics;2020
3. Dual agency in retail chains;Journal of Marketing Channels;2019-11-20
4. Promotional Effort;Encyclopedia of Law and Economics;2019
5. Transforming Product Line Selection Strategy;The Palgrave Handbook of Managing Continuous Business Transformation;2016-12-28