Double Marginalization in Performance-Based Advertising: Implications and Solutions
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1110.1474
Reference23 articles.
1. Skewed Bidding in Pay-per-Action Auctions for Online Advertising
2. Position Auctions with Consumer Search
3. Vertically Differentiated Simultaneous Vickrey Auctions: Theory and Experimental Evidence
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