The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections
Author:
Affiliation:
1. Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742;
2. Harvard Business School, Harvard University, Boston, Massachusetts 02163
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference42 articles.
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