Consumer Search, Price Promotions, and Counter-Cyclic Pricing-Reference-Cited by-同舟云学术

Consumer Search, Price Promotions, and Counter-Cyclic Pricing

Published:2022-03 Issue:2 Volume:41 Page:294-314
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Haviv Avery¹^ORCID

Affiliation:

1. Simon Business School, University of Rochester, Rochester, New York 14620

Abstract

Price promotions and countercyclical pricing are driven by consumer search. This explanation is tested using a dynamic, structural, and seasonal inventory model.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2021.1327

Reference43 articles.

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4. Butters R, Sacks DW, Seo B (2020) Why do retail prices fall during seasonal demand peaks? Research paper 19-21, Kelley School of Business, Indiana University.

5. Sequential Search with Refinement: Model and Application with Click-Stream Data

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