1. Cherre, Inc, New York, New York 10018;
2. Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 0G4, Canada;
3. David Nazarian College of Business and Economics, California State University, Northridge, California 91330;
4. Independent, Bloomfield, New Jersey 07003;
5. Department of Marketing, Marshall School of Business, University of Southern California, Los Angeles, California 90089