The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
Author:
Affiliation:
1. Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;
2. School of Management, Zhejiang University, Hangzhou, Zhejiang 310058, China
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2021.1347
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1. Temporal Distance and Moral Concerns: Future Morally Questionable Behavior is Perceived as More Wrong and Evokes Stronger Prosocial Intentions
2. Digital Goods Are Valued Less Than Physical Goods
3. The Strength Model of Self-Control
4. Self-Perception Theory
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