Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?-Reference-Cited by-同舟云学术

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Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?

Published:2023-12-08 Issue: Volume: Page:
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Qiu Ye¹^ORCID,Rao Ram C.²^ORCID

Affiliation:

1. Advanced Institute of Business, Tongji University, Shanghai 20092, China;

2. Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

Abstract

Merchants need not fear platform entry because that can raise merchants’ profits by resolving quality uncertainty for consumers.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2021.0227

Reference33 articles.

1. The Role of Sale Signs

2. Are Sale Signs Less Effective When More Products Have Them?

3. Oligopoly Limit Pricing

4. Multiple Referrals and Multidimensional Cheap Talk

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