Optimal Price Targeting-Reference-Cited by-同舟云学术

Optimal Price Targeting

Published:2022-08-30 Issue: Volume: Page:
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Smith Adam N.¹^ORCID,Seiler Stephan²³^ORCID,Aggarwal Ishant

Affiliation:

1. UCL School of Management, University College London, London E14 5AA, United Kingdom;

2. Imperial College Business School, London SW7 2AZ, United Kingdom;

3. Centre for Economic Policy Research, London EC1V 0DX, United Kingdom;

Abstract

The paper compares the profitability of personalized pricing policies that are generated from different models of demand and using different data inputs.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

http://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1387

Reference43 articles.

2. Using Extremes to Design Products and Segment Markets

3. Retention Futility: Targeting High-Risk Customers Might be Ineffective

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