Visibility and Peer Influence in Durable Good Adoption-Reference-Cited by-同舟云学术

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Visibility and Peer Influence in Durable Good Adoption

Published:2022-05 Issue:3 Volume:41 Page:453-476
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Bollinger Bryan¹^ORCID,Gillingham Kenneth²^ORCID,Kirkpatrick A. Justin³^ORCID,Sexton Steven⁴^ORCID

Affiliation:

1. Stern School of Business, New York University, New York, New York 10012;

2. Yale University and National Bureau of Economic Research, New Haven, Connecticut 06511;

3. Department of Economics, Michigan State University, East Lansing, Michigan 48824;

4. Sanford School of Public Policy, Duke University, Durham, North Carolina 27710

Abstract

This paper assesses the role of visibility as a channel for social influence in solar panel adoption.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2021.1306

Reference40 articles.

1. Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network

2. Networking off Madison Avenue

3. A New Product Growth for Model Consumer Durables

4. Neighborhood effects and trial on the internet: Evidence from online grocery retailing

5. Peer Effects in the Diffusion of Solar Photovoltaic Panels

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