When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs-Reference-Cited by-同舟云学术

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Published:2023-01 Issue:1 Volume:42 Page:137-165
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Hassan Magda¹^ORCID,Prabhu Jaideep²^ORCID,Chandy Rajesh³^ORCID,Narasimhan Om⁴^ORCID

Affiliation:

1. Alliance Manchester Business School, The University of Manchester, Manchester M15 6PB, United Kingdom;

2. Cambridge Judge Business School, University of Cambridge, Cambridge CB2 1AG, United Kingdom;

3. London Business School, London NW1 4SA, United Kingdom;

4. The London School of Economics and Political Science, London WC2A 2AE, United Kingdom

Abstract

Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1379

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