Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
Author:
Affiliation:
1. Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122;
2. Marketing, Strategy, and Management Information System, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1372
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