Markdowns in Seasonal Conspicuous Goods-Reference-Cited by-同舟云学术

Markdowns in Seasonal Conspicuous Goods

Published:2020-09 Issue:5 Volume:39 Page:1016-1029
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Arifoğlu Kenan¹^ORCID,Deo Sarang²^ORCID,Iravani Seyed M. R.³

Affiliation:

1. School of Management, University College London, London E14 5AA, United Kingdom;

2. Indian School of Business, Gachibowli, Hyderabad 500032, India;

3. Department of Industrial Engineering and Management Sciences, Northwestern University, Evanston, Illinois 60208

Abstract

This paper studies pricing and rationing strategies of luxury retailers and identifies exclusivity-seeking consumer behavior as another rational behind price markdowns in seasonal conspicuous goods.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference29 articles.

1. The Limits of Planned Obsolescence for Conspicuous Durable Goods

2. Rational Rationing

3. Conspicuous Consumption and Sophisticated Thinking

4. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

5. Research Note—Trading Up: A Strategic Analysis of Reference Group Effects

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