Optimizing User Engagement Through Adaptive Ad Sequencing
Author:
Affiliation:
1. Cornell Tech, New York, New York 10044;
2. SC Johnson College of Business, Cornell University, Ithaca, New York 14853
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
http://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.1423
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