DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch-Reference-Cited by-同舟云学术

DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch

Published:2001-05 Issue:3 - Supplement Volume:31 Page:82-93
ISSN:0092-2102
Container-title:Interfaces
language:en
Short-container-title:Interfaces

Author:

Bass Frank M.,Gordon Kent,Ferguson Teresa L.,Githens Mary Lou

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management

Reference5 articles.

1. A New Product Growth for Model Consumer Durables

2. Why the Bass Model Fits without Decision Variables

3. Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

4. Lilien , Gary L.; Rangaswamy, Arvind; and Van den Bulte, Christophe 2000 , "Diffusion models: Managerial applications and software," inNew Product Diffusion Models, eds. Vijay Mahajan and Jerry Wind, Kluwer Academic Publishers, Boston, Dordrecht, London.

5. Mahajan , Vijay and Wind, Jerry, eds. 2000 ,New Product Diffusion Models, Kluwer Academic Publishers, Boston, Dordrecht, London.

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