FACTORS INFLUENCING CATHOLIC FAITHFUL’S INTENTION TO REVISIT CHURCH THROUGH SUNDAYS ‘MASS ATTENDANCE AT THE ANNUNCIATION CHAPEL OF THE ASSUMPTION UNIVERSITY OF THAILAND

Abstract

This study examines the intention of the Catholics to revisit Church through Sunday Mass attendance at Annunciation Chapel of the Assumption University (AU Chapel) in Bangkok, Thailand. Religious values, sense of achievement, personal growth, cultural values, social interaction, preaching style, Church branding, physical evidence, and family support affect this goal. Data was acquired using online and printed surveys utilizing non-probability sampling. Studying the Catholics' intention to revisit Church through Sunday mass attendance at AU Chapel aims to guide Church leaders in meeting worshippers' expectations. By highlighting factors impacting the faithful's intention to revisit the Church, it supports the Catholic Church's mission. Multiple linear regression, and descriptive analysis were used. The study stresses personal and spiritual growth, physical evidence, religious values, and social interaction when revisiting the Church. However, sample, and self-reporting bias are noted. Methodology and Approach: Convenience sampling was used to select 114 respondents for quantitative approaches including multiple linear regression. Online and print questionnaires collected demographic and revisit intention data over three weeks. A Cronbach's alpha pilot test for questionnaire reliability was used with non-probability sampling. Findings: Personal and spiritual growth substantially affects AU Chapel revisiting intention (beta = 0.4249). Physical evidence, religious value, and social interaction also matter (beta = 0.2221, 0.2122, and 0.202). Research Limitations/Implications: Self-reporting causes sampling and social desirability bias. The study may disregard Catholics' intentions' subtlety. Leaving some elements out may impair understanding. Originality/value: This study expands knowledge of Catholics' Sunday Mass intentions at AU Chapel in Bangkok. It identifies essential criteria to improve Church responsiveness and worshippers' satisfaction. Its special focus on Catholic faithful preferences in AU Chapel affects the Church's mission in Thailand.