A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLES

Abstract

There has been a global shift towards cleaner and more energy-efficient means of transportation due to the rising urbanization and growing concerns about environmental sustainability. As India experiences fast urbanization and population increase, the adoption of electric vehicles (EVs) has become a vital strategy to address energy security and environmental concerns.The Indian government has implemented a number of incentives, subsidies, and policy frameworks to encourage manufacturers and consumers to shift towards greener mobility, marking a substantial advancement in the adoption of electric vehicles. As India experiences fast urbanization and population increase, the adoption of electric vehicles (EVs) has become a vital strategy to address energy security and environmental concerns.Purpose of the study: The primary objective of this research is to examine Indian consumers' attitudes on electric automobiles. India is tackling environmental issues, thus the government is coming up with good laws to encourage the sales of electric cars, which will help the nation reach the UN climate targets of lowering greenhouse gas emissions. Furthermore, the electric vehicle market has great growth potential, and India is one of the world's largest automotive marketplaces.Methodology: This study uses questionnaires and a quantitative technique to investigate the expression of the problem. This study empirically examines the factors that influence Indian consumers and opinions and desires to buy electric cars. It provides information to government officials and EV manufacturers about what Indian consumers expect from EVs.