IMPACT OF CROSS-CULTURAL WORKFORCE DIVERSITY ON EMPLOYEE PERFORMANCE IN KERALA’S IT SECTORS

Abstract

Cross Culturalism plays a crucial role in corporate business globally, especially with the rise of globalization. All industrial sectors can benefit from this study because a workforce is necessary for any business to survive. The workforce unites people of different ages, genders and cultures under one roof in order to accomplish predetermined business goals and objectives. The Study’s mail goal is to investigate how workplace diversity affects workers performance, with a focus on IT workers in the district of Trivandrum and Ernakulam, Kerala. The research seeks to understand how companies manage a culturally diverse workforce and address the challenges that arise from this diversity. The study involves a comprehensive analysis of previous research conducted by different authors, considering various factors. Both quantifiable and qualitative surveys were employed to shape the findings, which shows that workplace diversity has a positive impact in certain companies. How ever a poor work life balance within a company might result from inadequate mentoring and leadership. Therefore, as the world evolve and develops, organizations must continually concentrate on enhancing and managing a cross-cultural workforce.