Author:
Lone Mushtaq Ahmad,Muneer Falak,Kakroo Nisar Ahmad
Abstract
This study investigates the unique human capital and innovative performance link and the intrinsic motivation as a moderator in this relationship. We obtained exciting results while testing hypotheses by applying Structural Equation Models and the Hayes Approach to the data collected from 196 respondents from the Kashmiri Handicrafts industry. The findings show that innovative performance is enhanced through unique human capital. Moreover, this relationship is significantly moderated by the intrinsic motivation of employees’/ sales persons. Thus, the interactive effect of outstanding human capital and inherent reason can enhance innovative performance by ensuring attractive avenues to enrich unique skills, knowledge, and the like among employees/salespersons. This paper attempted to unveil these relationships that have implications for theory and practice; further, some valuable detections were made under the veil.
Publisher
Granthaalayah Publications and Printers
Subject
General Earth and Planetary Sciences,Water Science and Technology,Geography, Planning and Development
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