CORPORATE SOCIAL RESPONSIBILITY INFLUENCES, EMPLOYEE COMMITMENT AND ORGANIZATIONAL PERFORMANCE

Abstract

This study analysis the multifaceted influence CSR on employee organizational commitment and organizational performance. The important matter for corporate sustainable growth especially era of global recession. Researchers are advising corporations to consider amount spent on CSR as investment than expenses. This study focused on employees perceptions towards CSR. Companies worried about high employee turnover, employee absenteeism and employee low motivation towards work and organization. These findings are very useful for decision makers and researchers. The organization can enhance their employee organizational commitment through involving themselves in social activities for instance identifying needs of the community and fulfilling them, working for better environment, involving in employee welfare, producing quality products for customers and complying with government rules and regulations and working within legal ambiance. All these activities significantly and positively influences employee commitment  with organization and improve organizational performance .This study provides important information to decision makers involved designing employee related policies for uplifting moral and motivate them to remain loyal committed with their organization and work hard for uplifting of organization.