1. Shruti Gulati, “Peer Pressure: A catalyst to Purchase” Ijars International Journal of Management & Corporate Affairs.
2. Journal of Clinical and Consulting Psychology
3. http://kidshealth.org/kid/feeling/friend/peer_pressure.html
4. http://www.sciencedirect.com/science/article/pii/S0022435904000235
5. http://addictions.about.com/od/howaddictionhappens/f/Peer_Pressure.htm