HIPMI ORGANIZATION COMMUNICATION PATTERNS IN THE "HIPMI GOES TO SCHOOL" PROGRAM

Abstract

The Indonesian Young Entrepreneurs Association (HIPMI) is an organization focused on developing entrepreneurship among Indonesia's young generation. This study intends to determine the communication patterns of HIPMI in implementing HIPMI Goes to School. This study aims to identify the flow of messages, barriers in the communication patterns of HIPMI through the HIPMI Goes to School program to foster the spirit of Social Entrepreneur in Indonesia's young generation. This research uses a case study method with a paradigm of the constructivist approach. Data obtained through in-depth interviews, literature study, observation, and internet searching. The data analysis techniques are carried out, through several stages, namely data reduction, data collection, data presentation, drawing conclusions, and evaluations. The results of the HIPMI organizational communication pattern research in implementing the HIPMI Goes to School program is the Triangle Pipe pattern. The obstacles in the organization's communication patterns in the HIPMI Goes to School activities are more on the busyness and time distribution of members who have other duties besides organizational tasks. The role in organizational communication patterns in HIPMI Goes to School activities is carried out following their respective responsibilities, both those that act as opinion leaders, gatekeepers, bridges, cosmopolites, liaison, and isolates.