Abstract
Through analysis of the books on stylistics written in the English, German,
Czech, Slovak and Croatian languages, we describe the development of stylistics,
its predecessors, independence from literary science, and the contemporary
situation. We focus on Slovenian linguistic stylistics based on an
analysis and review of entries including keyword stylistics in the Slovenian
bibliographic catalogue Cobiss+. By reviewing and analysing the stylistic
publications of Tomo Korošec, who devoted the largest part of his research
to media stylistics, we substantiate his contribution to Slovenian theoretical
stylistics. The main finding of our comprehensive analysis is that stylistic
research in Slovenia has been intense since the 1960s, that an important part
of this research relates to the work of Tomo Korošec and that, alongside
theoretical stylistics, it is important to include school stylistics as part of general
education on all levels.
Keywords: linguistic stylistics, history of stylistics, media stylistics, journalism
stylistic, stylistic of advertising, linguistic education, rhetoric