Obesity has become a pandemic that has been spreading for decades now. The treatment of diseases caused by obesity places a burden on the economy, with health care expenditures and even with indirect costs. Eating behaviour and self-control are considered to be the most important factors regarding the treatment and prevention of obesity. This study is looking for the answer to what level of self-control young consumers have, and how this affects their eating behavior and, through it, their body weight. Based on the results, it is concluded that the respondents do not necessarily judge their weight realistically. Self-control has a prominent role to play in preventing obesity. According to this research, individuals with weak selfcontrol are most characterized by emotional eating and eating for external influences, while those with strong self-control are characterized by restrained eating.