Developing new business models from a controller perspective

Abstract

The Fourth Industrial Revolution and its effects, the pandemic and the new market trends that are emerging as a result, pose significant challenges for companies. Flexibility is no longer enough, adapting to digitalization, developing a new business model using an integrated work environment and self-service business intelligence are needed. The controller plays a key role in this process, as a business partner is actively involved in building the models. The controller has several new or refocused tools at their disposal, such as multidimensional decision-making procedures, digital reports, scenario analysis, specialized KPIs, and more. This study reviews how these tools can help shape a new business model, and how this digitalization can help.