BUSINESS MODERNIZATION AND THE ROLE OF BUSINESS FINANCE IN THIS PROCESS

Abstract

This article is primarily concerned with exploring the concept of business modernization and its potential incorporation into an organization through the utilization of business finance principles. While previous studies have concentrated on financial indicators, the authors recommend a more extensive approach that regards business modernization as an investment choice, appraising both risks and potential gains. The writers advocate for a thorough evaluation of diverse approaches to business modernization in order to ascertain their respective benefits and drawbacks for future implementation. The authors conducted an analysis of the most popular and modern strategies for business modernization in order to identify their corresponding advantages and disadvantages for organizations and their operations in markets. In addition, they proposed to implement one of the analyzed methods for Apple Inc. For this purpose, the review of financial statements with the DuPont analysis for the company should be conducted. The outcomes of the analysis showed its investment potential and current financial position in the market and after that the authors proposed an appropriate business modernization strategy for the company. Although the strategy was evaluated in terms of potential return and risk in the paper. It is crucial to recognize that the conceptual and methodological structure of this research derives from numerous sources encompassing statistical information, working papers on marketing and management by international scholars, as well as literature concerning business modernization processes and financial aspects. Through the utilization of a multifaceted methodology, it is expected that this investigation will contribute to an enhanced understanding and deeper insights into the procedures involved in modernizing businesses as well as their financial implications.