MARKET RESEARCH FOR THE EDUCATIONAL SERVICE SECTOR. PRACTICAL IMPLEMENTATION

Abstract

In the paper were analyzed the theoretical background of modern market research, the developing of the market research scheme for educational service industry based on Best Language Centre BLC enterprise and market research for service sector. Particularly was analyzed theory of market research, classification of market research types and contemporary trends for market research. Conducted researches allowed to formulate approaches to market research analysis for the educational industries. Likewise, was developed Best Language Centre enterprise’s competitiveness for the foreign market, possibilities for the improvement of the business. The relevance of this work defined by the growth of service & educational enterprises in a whole. What makes Market analysis essential instrument for all educational start ups. The aim of the paper is to study how market analysis helps businesses in service sector. In order to achieve the aim, the following tasks were set: -develop the understanding of market research, learn to understand how market research affects business environment in Ukraine, learn about contemporary market research approaches, conduct a research about market research based on Ukrainian enterprise (BLC) Methodological basis for the paper consists of the information from acclaimed internet publications, journals, magazines and librarian material. The research object is Market research on foreign market within the context. The research subject is the set of theoretical and practical approaches to establish the possible solutions for service industry and educational services based on Market research knowledge.