THE EFFECTS OF INTANGIBLE ASSETS ON COMPANY PERFORMANCE IN CRISIS PERIOD: THE CASE OF TURKEY

Abstract

Despite the lack of physical form, intangible fixed assets can yield unique, identifiable advantages, crucial in goods production and service provision. During periods of economic upheaval, these non-physical investments demonstrated resilience, even exhibiting growth in some contexts, thus featuring their economic significance. This study scrutinizes the impact of intangible fixed assets on firm profitability and financial performance under varying economic conditions and within existing accounting policies. Using Dynamic Panel Data Analysis and the Arellano and Bover/Blundel and Bond System Generalized Moments Method Estimator, the study offers pertinent recommendations. Our findings confirm that intangible fixed assets positively influence return on equity and net profit margin during crisis periods.