Affiliation:
1. TRABZON ÜNİVERSİTESİ, İKTİSADİ İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET VE LOJİSTİK BÖLÜMÜ
2. ARTVİN ÇORUH ÜNİVERSİTESİ, BORÇKA ACARLAR MESLEK YÜKSEKOKULU, FİNANS BANKACILIK VE SİGORTACILIK BÖLÜMÜ
Abstract
The aim of the study was to weigh the behavioral biases of commercial bank and participation bank customers in Turkey in order of significance and to reveal whether there is a difference in behavioral biases of individuals. The questionnaire form prepared in this context was delivered to the individuals and the data obtained were evaluated using the fuzzy Analytical Hierarchy Process (AHP) method. As a result of the study, it was found that the three most effective main criteria for commercial bank customers are overconfidence, representation, and herding biases. The most important biases for the participation bank customers were determined as conservatism, overconfidence, and representation biases. Overconfidence, conservatism, and representation biases were determined as important for customers who prefer both commercial and participation banks in banking transactions. The results show that there are differences between the biases exhibited by individuals who transacted in different types of banking.
Publisher
Finans Ekonomi ve Sosyal Arastirmalar Dergisi