Feedback on Instagram posts for a gestational weight gain intervention

Abstract

Lay Summary Lifestyle interventions can facilitate healthy gestational weight gain but attending in-person meetings can be challenging. The majority of young women use Instagram and pregnancy is a popular topic, suggesting that Instagram might be a means to deliver a pregnancy weight gain intervention. In this study, we asked pregnant women with pre-pregnancy overweight or obesity to join a private group on Instagram and provide feedback on intervention posts about healthy eating and physical activity during pregnancy. All participants followed the moderator’s account, 73% followed all other participants, participants engaged with 100% of study posts, 82% felt comfortable sharing in the group, and 73% would participate in a similar group if pregnant in the future. Participants shared their opinions of the posts in a focus group. While participants felt that the posts were visually attractive and included helpful information, they wanted more personalized content and felt reluctant to post photos they felt were not “Instagram worthy”. Moderators should foster an environment in which participants feel comfortable posting unedited, authentic photos of their lives, perhaps by sharing personal photos that are relatable and represent their own imperfect lives. These findings will inform further development and testing of an Instagram-delivered gestational weight gain intervention.