The Influence of Product Anthropomorphism on Comparative Judgment
Author:
Affiliation:
1. Faculty of Business, the Hong Kong Polytechnic University, Hung Hom, Hong Kong
2. College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong
3. Faculty of Business and Economics, the University of Hong Kong, Pokfulam, Hong Kong
Abstract
Funder
Hong Kong SAR Research
China NSFC
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/advance-article-pdf/doi/10.1093/jcr/ucz028/30061423/ucz028.pdf
Reference74 articles.
1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products;Aggarwal;Journal of Consumer Research,2007
2. When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism;Aggarwal;Journal of Consumer Research,2012
3. Forming Impressions of Personality;Asch;Journal of Abnormal and Social Psychology,1946
Cited by 30 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. When does anthropomorphism hurt? How tool anthropomorphism negatively affects consumers' rewards for tool users;Journal of Business Research;2024-01
2. Inducing consumers’ self-disclosure through the fit between Chatbot’s interaction styles and regulatory focus;Journal of Business Research;2023-11
3. Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention;Journal of Business Research;2023-11
4. Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review;International Journal of Consumer Studies;2023-09-27
5. Simple manipulations of anthropomorphism fail to induce perceptions of humanness or improve trust in an automated agent;Applied Ergonomics;2023-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3