An observation of the impact of tailored messages on participant non-compliance during Desire2Move

Abstract

Abstract We assessed the impact of tailored versus targeted messages on program non-compliance during Desire2Move (D2M), an 8-week eHealth program that promotes physical activity (PA). Participants recorded minutes of PA using MapMyFitness, which counted toward their departments’ PA total. Departments were randomized into the targeted messaging (TM) or tailored messaging (TM+) group based on participant-reported goals. Participants who did not provide a goal were assigned to the control group (CG). Eligible participants were employees from invited departments who were non-compliant for at least 1 week of D2M. Upon initial non-compliance, participants across groups received a targeted email message prompting program resumption. For subsequent non-compliance, the TM group continued to receive the same targeted message. The TM+ group received a message tailored to the participant’s program goal. The CG group did not receive additional messages. Participants (n = 149) were mostly female (68.5%), staff (44.3%), with an average age of 43.7 (SD = 11.1). Analyses revealed significant group differences in non-compliance between TM+ (M = 2.6, SD = 1.9) and TM (M = 4.0, SD = 2.1), F(16,88) = 3.4, p < .01; d = .64, and between TM+ (M = 2.6, SD = 1.9) and CG (M = 3.8, SD = 2.1), F(1,74) = 13.3, p < .01; d = .56. There was no significant group difference between TM and CG, F(1,80) = 0.1, p = .75; d = .02. Tailored messages improved individual program compliance. More research is needed to assess the relationship between program compliance and PA behavior change.