Design Nationalism, Technological Pragmatism and the Performance of Canadian-ness: The Case of the Contempra Telephone

Abstract

Abstract The Contempra is widely considered to be the first telephone designed and manufactured in Canada. Designed in 1967, Canada’s centennial year, it was a conspicuous departure from prevailing conventions of North American telephone styling in both its conception and design. It was designated as an icon of Canadian modern design and became a symbol of Canada’s identity as a modern nation at home and abroad. Its popularity in domestic and international markets set the stage for the transformation of its developer, Northern Electric, into a global telecommunication leader and Canada’s most valuable corporation, eventually renamed Nortel Networks. The history of the Contempra’s design and development offers an opportunity to consider how designed technological artefacts take on cultural and ideological meaning. Most accounts celebrate the Contempra as a distinctly Canadian design story, but do not elaborate on or question its ‘Canadian-ness’, and they are silent on the circumstances and events that culminated in the telephone’s development. This article examines the historical events, ideological discourses, human relationships, design values and material constraints that set the stage for what can be best described as the Contempra telephone’s performance of modern Canadian nationalism.