The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes-Reference-Cited by-同舟云学术

The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes

Published:2022-01-13 Issue:2 Volume:72 Page:187-213
ISSN:0021-9916
Container-title:Journal of Communication
language:en
Short-container-title:

Author:

Hornik Robert¹^ORCID,Binns Steven²^ORCID,Emery Sherry²^ORCID,Epstein Veronica Maidel²,Jeong Michelle¹³^ORCID,Kim Kwanho¹⁴^ORCID,Kim Yoonsang²^ORCID,Kranzler Elissa C¹⁵^ORCID,Jesch Emma¹^ORCID,Lee Stella Juhyun¹⁶^ORCID,Levin Allyson V¹⁷^ORCID,Liu Jiaying¹⁸^ORCID,O’Donnell Matthew B¹,Siegel Leeann¹⁹^ORCID,Tran Hy²,Williams Sharon¹¹⁰,Yang Qinghua¹¹¹^ORCID,Gibson Laura A¹¹²^ORCID

Affiliation:

1. Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA

2. Social Data Collaboratory, NORC-University of Chicago, Chicago, IL 60637, USA

3. Department of Health Behavior, Society and Policy, Rutgers University School of Public Health, Piscataway, NJ 08854, USA

4. Department of Communication, Cornell University, Ithaca, NY 14850, USA

5. Fors Marsh Group, Arlington, VA 22201, USA

6. Department of Media and Communication, Konkuk University, Seoul, South Korea

7. Department of Communication, Villanova University, Villanova, PA 19085. USA

8. Department of Communication Studies, University of Georgia, Athens, GA 30602, USA

9. Tobacco Control Research Branch, National Cancer Institute, Bethesda, MD 20814, USA

10. School of Information, University of California, Berkeley. Berkeley, CA 94704, USA

11. Department of Communication Studies, Texas Christian University, Fort Worth, TX 76129, USA

12. Department of Medical Ethics and Health Policy, Perelman School of Medicine, University of Pennsylvania, Pennsylvania, PA 19104, USA

Abstract

Abstract In today’s complex media environment, does media coverage influence youth and young adults’ (YYA) tobacco use and intentions? We conceptualize the “public communication environment” and effect mediators, then ask whether over time variation in exogenously measured tobacco media coverage from mass and social media sources predicts daily YYA cigarette smoking intentions measured in a rolling nationally representative phone survey (N = 11,847 on 1,147 days between May 2014 and June 2017). Past week anti-tobacco and pro-tobacco content from Twitter, newspapers, broadcast news, Associated Press, and web blogs made coherent scales (thetas = 0.77 and 0.79). Opportunities for exposure to anti-tobacco content in the past week predicted lower intentions to smoke (Odds ratio [OR] = 0.95, p < .05, 95% confidence interval [CI] = 0.91–1.00). The effect was stronger among current smokers than among nonsmokers (interaction OR = 0.88, p < .05, 95% CI = 0.77–1.00). These findings support specific effects of anti-tobacco media coverage and illustrate a productive general approach to conceptualizing and assessing effects in the complex media environment.

Funder

National Cancer Institute

National Institutes of Health

NIH

Food and Drug Administration

Center for Tobacco Products

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

Link

https://academic.oup.com/joc/article-pdf/72/2/187/43227468/jqab052.pdf