Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption-Reference-Cited by-同舟云学术

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Published:2016-08-04 Issue:4 Volume:43 Page:567-582
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J Consum Res

Author:

Brough Aaron R.,Wilkie James E. B.,Ma Jingjing,Isaac Mathew S.,Gal David

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/43/4/567/19538193/ucw044.pdf

Reference76 articles.

1. Gender characteristics and adjustment: A longitudinal study.

2. Defending the markers of masculinity: Consumer resistance to brand gender-bending

3. Bennett Graceann Williams Freya (2011), “Mainstream Green: Moving Sustainability From Niche to Normal,” http://assets.ogilvy.com/truffles_email/ogilvyearth/Mainstream_Green.pdf .

4. Where Consumers Diverge from Others: Identity Signaling and Product Domains

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