Are Zhuzi contentious? A rhetorical investigation of speech/word radicals in ancient Chinese texts

Abstract

Abstract In communication, rhetors are inclined to employ contentious rhetorical modes designed to win or compete. Consequently, noncontentious rhetorical modes, such as invitational rhetoric, are underappreciated. This study fosters a better understanding of the rationale and possibility of noncontentious rhetorical modes rooted in texts by traditional Chinese intellectuals. We identify, classify, and interpret indigenous terms identified with speech/word radicals in nine Chinese philosophical classics across five major schools of thought in ancient China using a corpus-driven approach and key concepts of rhetorical studies to delineate the pattern, components, and modes of ancient Chinese rhetoric. The results show that (1) characters with speech/word radicals in ancient Chinese texts follow a pattern between rank and frequency; (2) basic components of rhetorical acts in ancient China can be described based on these terms, and characteristic rhetorical components are identified upon similarities and differences among five schools of thought; and (3) studying rhetorical modes of ancient Chinese rhetoric with speech/word radicals reveals that intellectuals in ancient China adopted both the contentious modes and the noncontentious modes of rhetoric. This study also demonstrates the possibility of studying semantic radicals in texts through digital methods to delineate ancient Chinese rhetoric.