Affiliation:
1. Technological University of the Shannon, Social Sciences ConneXions , Limerick, V94 EC5T , Ireland
2. School of Medicine, University of Limerick , Limerick, V94 T9PX , Ireland
Abstract
Abstract
Background
In the face of rising obesity levels, Ireland introduced a sugar sweetened beverage tax (SSBT) in 2018, the scope of which was extended in 2019. To date, there is a dearth of research on the actual impact of the SSBT on the pricing.
Method
This study involved an examination of the relative cost of leading brand full-sugar and sugar-free carbonated soft drinks in a convenience sample of 14 different Irish supermarkets. In light of manufacturers’ reformulation of certain brands (7UP, Sprite and Fanta), information was collected on the relative in-store pricing of three brands (Coca Cola, Pepsi and Club).
Results
In-store comparisons of equivalent size and unit number indicate that, in ~60% of cases, the full-sugar and sugar-free versions of the same drink are being offered at the same price. Even when full-sugar versions of these brands were more expensive than the sugar-free alternatives, the price differential was sometimes less than the SSBT rate.
Conclusions
The pass-through rate of the SSBT to consumers is sub-optimal. Future policy and research suggestions are outlined.
Publisher
Oxford University Press (OUP)
Subject
Public Health, Environmental and Occupational Health,General Medicine
Cited by
1 articles.
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