1. Herbert S. Autrey Professor of Marketing at Jesse H. Jones Graduate School of Business, Rice University, 6100 Main Street, Houston, TX 77005-1892, USA
2. Assistant professor of marketing at the Leonard N. Stern School of Business, New York University, Henry Kaufman Management Center, 44 West Fourth Street, New York, NY 10012, USA
3. Kingland Faculty Fellow in Business Analytics and an associate professor of marketing at Debbie and Jerry Ivy College of Business, Iowa State University, 2167 Union Drive, Ames, IA 50011, USA