1. Associate Professor in the Department of Marketing, Bocconi University, Via Röntgen 1, 20136 Milan, Italy
2. Raymond W. & Kenneth G. Herrick Professor of Marketing Emeritus at the Mendoza College of Business, University of Notre Dame, Notre Dame, IN
3. Professor of Marketing in the Faculty of Management at the University of British Columbia, UBC Okanagan, 3333 University Way, Kelowna, BC Canada V1V 1V7