1. Assistant Professor of Marketing at the University of British Columbia, Sauder School of Business, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada
2. Associate Professor of Marketing at NEOMA Business School, 59 rue Pierre Taittinger, 51100 Reims, France. (pierrick.gomez@neoma-bs.fr)
3. Assistant Professor of Organisational Behaviour and Negotiation at NEOMA Business School, 59 rue Pierre Taittinger, 51100 Reims, France. (dimitri.vasiljevic@neoma-bs.fr)