Pathology Residency Open-House Events: A Novel Marketing Paradigm

Abstract

Abstract Objectives Due to the continued impact of coronovirus 2019 (COVID-19), residency programs were advised to offer virtual interviews in place of traditional in-person interviews for the 2021 match recruitment season. As a result, many pathology residency programs offered preinterview virtual open-house events to meet prospective applicants before the interview season. This article aims to understand applicants’ perspective on those events during the residency recruitment season of 2020 to 2021. Methods We performed a cross-sectional survey-based study involving 95 pathology residency applicants. Results Our results demonstrated that applicants generally have a positive perception of open house events; 91% found virtual open-house events beneficial, 63.2% attended open-house events for programs they were not considering applying to. Considering the high number of offered virtual open house events, 17% of applicants felt overwhelmed by attendance and 30% felt obligated to attend. Conclusions This brief report demonstrates the generally positive impact of these events.