The merits of playing it by the book: routine versus deliberate learning and the development of dynamic capabilities
Author:
Affiliation:
1. De Montfort University, Leicester LE1 9BH, UK
2. University of Agder, 4630 Kristiansand S, Norway
3. Wilfrid Laurier University, Waterloo, ON N2L 3C5, Canada
4. EY
Publisher
Oxford University Press (OUP)
Subject
Economics and Econometrics
Link
http://academic.oup.com/icc/article-pdf/27/4/723/25175694/dty005.pdf
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4. What are dynamic capabilities and are they a useful construct in strategic management?;Ambrosini;International Journal of Management Reviews,2009
5. In search of the marketing imagination: factors affecting the creativity of marketing programs for mature products;Andrews;Journal of Marketing Research,1996
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