Determined by Mode? Representation and Measurement Effects in a Dual-Mode Statewide Survey

Abstract

Abstract With the increasing usage of dual-mode data collection, researchers of public opinion have shown considerable interest in understanding response differences across different interview modes. Are mode effects an outcome of representation or measurement differences across modes? We conducted a dual-mode survey (web and telephone) using Florida’s voter file as the sampling frame, randomly assigning registered voters into one mode versus the other. Having a priori information about the respondents allows us to gauge whether and how sample composition differences may be driven by mode effects, and whether mode affects estimated models of political behavior. Survey mode effects are still significant for issue voting even when sampling design is similar for both modes.