‘Think of Him as The President’: Tabloid Trump and the Political Imaginary, 1980–1999

Abstract

Abstract Years before Twitter, Fox News, or reality TV, Donald Trump became a public figure through his presence in tabloid media. Much of that focused on sex and spectacle, but early tabloid coverage of Trump was also surprisingly political, with speculation about a possible presidential campaign beginning as early as 1987. Although that coverage has been largely overlooked, this study reveals that tabloid media played a central role in building the foundations of Trump’s political identity. It tracks the early articulation of the Trump character and its simultaneous politicization within a media space outside the ostensibly legitimate arena of institutional public-affairs journalism. In so doing, it reveals the deeper contours of an imagined political world in which a Trump presidency could be conceivable in the first instance—a political imaginary adjacent to the deep assumptions of liberal Democracy, and therefore long invisible to most serious observers of presidential politics.