Abstract
Abstract
This chapter briefly reviews the academic landscape in European consumer contract law and outlines that a study that measures levels and factors of e-commerce trader compliance still needs to be conducted. The chapter states why content analysis is the most suitable methodology to determine the levels of trader compliance in the empirical inquiry of the monograph. It enables the thorough evaluation of e-commerce traders’ websites against the European consumer contract rules, ensuring a comprehensive and nuanced assessment. It also explains further methodological choices made in the empirical investigation and outlines the limitations of the present study, especially concerning the dataset size.
Publisher
Oxford University PressOxford
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