Digital and social media are increasingly integrated into dynamics of protest movements. They strengthen the mobilization power of movements, extend movement networks, facilitate new modes of protest participation, and lead to the emergence of new protest formations. Meanwhile, conventional media remain an important arena where the contest for public support between protesters and their targets play out. This book examines the role of the media—understood as an integrated system composed of both conventional media institutions and digital media platforms—in the formation and dynamics of the Umbrella Movement in Hong Kong in 2014. It grounds the analysis into the broad background of the rise of protest politics in Hong Kong since the early 2000s. More important, this book connects the case of the Umbrella Movement to recent theorizations of new social movement formations. It treats the Umbrella Movement as a case where connective action intervenes into a collective action campaign, leading to an extended occupation mixing old and new protest logics. The analysis shows how the media had not only empowered the protest movements in certain ways, but also introduced forces not conducive to the sustainability and efficacy of the movement. Conventional and digital media could also be used by the state to undermine protests. Through a combination of protester surveys, population surveys, analyses of news contents, and social media activities, this book reconstructs a rich and nuanced account of the Umbrella Movement, which helps shed light on numerous issues about the media-movement nexus in the digital era.