Food is a long-standing productive activity which carries a number of different production and consumption attributes. However, much of the recent literature focuses on a limited number of such attributes—namely, the transformation of the food chain and, more in general, of production sites. In particular, much attention has been paid to globalization, the growing power of transnational corporations and their relentless exploitation of nature. In this chapter we argue that this kind of focus is not alone sufficient to account for the growing complexity of contemporary agri-food geography. Growing concerns about food safety and nutrition are leading many consumers in advanced capitalist countries to demand quality products that are embedded in regional ecologies and cultures. This is creating an alternative geography of food, based on ecological food chains and on a new attention to places and natures, that, as we will see in Ch. 3, reveals a very different mosaic of productivity—one that contrasts in important respects with the dominant distribution of productive activities so apparent in the global food sector (Gilg and Battershill, 1998; Ilbery and Kneafsey, 1998). Our aim is to develop an analytical approach that can aid our understanding of this new agri-food geography and can introduce a greater appreciation of the complexity of the contemporary food sector. To this end, we begin by considering work on the globalization of the food sector and by showing that recent analyses have usefully uncovered some of the key motive forces driving this process—most notably the desire by industrial capitals both to ‘outflank’ the biological systems and to disembed food from a traditional regional cultural context of production and consumption. After considering the recent assertion of regionalized quality (which can be seen as a response to the outflanking manoeuvres inherent in industrialization), we examine approaches such as political economy, actor–network theory, and conventions theory that have made significant in-roads into agri-food studies and have revealed differing aspects of the modern food system.