This chapter focuses on the cultural economy of Auckland as a way to explore manifestations of diversity within the present-day Indian diaspora in New Zealand. The majority of recent migrants to New Zealand live in Auckland and are young professionals and students from Punjab and other parts of north India, whose cultural preferences differ from the more conservative earlier generations of settlers. This chapter investigates the divergence of views on what constitutes authentic Indian culture in New Zealand, particularly the tension between ‘traditional’ and ‘pop’ cultures reflected in the debates over publicly funded performing art events such as the Diwali festival. The chapter points to problems arising from New Zealand government and local council efforts to support multicultural policies and practices without due recognition of the internal diversity of New Zealand’s Indian diaspora.